CAMPANII & COLABORĂRI

BLOOM

Fashion editorial
Este un editorial fashion în care Generația Z este redată din perspectiva persoanelor cu sindrom Down. Proiectul promovează frumusețea unică a tinerilor cu SD, dar și a potențialului nelimitat pe care îl deține fiecare persoană în parte.

Echipa:
@xthatthingx
@tudorcioroiu
@andra.iul
@alifantis
@flaviana_is
@adriana_radu___
@mitaelgrande
@solomoneadrian
@formatfilmstudio
Un proiect susținut de ANSWEAR.

ASO DOWN PLUS BUCUREȘTI x MARIA PĂLĂRIA Colecția „Pălării cu bucurii”

O colecție de 12 pălării unicat a luat naștere în urma superbei colaborări dintre designerul și pălărierul Maria Pălăria și tinerii din cadrul ASO. Pălăriile au fost canvasul, iar tinerii cu SD și-au folosit creativitatea pentru a le stiliza, sub atenta ghidare și coordonare a Mariei.

În final a avut loc Gala „Pălării cu bucurii”, unde întreaga colecția a fost prezentată.

ASO DOWN PLUS BUCUREȘTI x FASHION DAYS

O campanie de awareness realizată împreună cu FashionDays, cu scopul de a spune #StopPrejudecatilor. Mesajul campaniei se potrivește în mod ideal cu ceea ce promovăm și noi zi de zi, și anume, abilitățile nenumărate ale tinerilor cu SD & alte dizabilități intelectuale.

GLOW

Their beauty it’s different than yours. It’s vibrant, it’s colourful. It’s shaped by emotions, by how they see the world. It’s in your eyes and at the same time, it’s not. Their beauty it’s unique. It’s atypical. It’s special.

Their beauty comes purely from emotions. From love. From the unconventional. And we’re here to share it with you. They’re ready to glow.

GLOW

The beauty lies in the emotions of the beholder.

A special project realized by @rauljichici x @asodownplusbucuresti

YOUTH

YOUTH is a mini-series in which activities dedicated to normal youngsters are realized by people with Down Syndrome.

Produced & Directed by @rauljichici, @bucurlarisa & @asodownplusbucuresti

Ep. 1 - Getting ready

YOUTH series is a manifesto to redefine “normality”.

Is the moment to see the imense beauty of people with Down syndrome. To see that they can be a part of everyday life, that they can do the same activities as a normal youngster.

Stay tuned for the next episodes.

Ep. 2 - Date night

YOUTH series is about the joy of life, is about the magic around us and about the unconditional love.

This would be the reality if love would be chosen above anything else.

Ep. 3 - Girls brunch

YOUTH series reflects how the activities dedicated to youngsters can also be carried out by people with Down syndrome.

“Girls brunch” is a tribute to the feminity and beauty of each girl or woman. It shows how life can be lived in pink, if we choose to enjoy every moment of it.

Ep. 4 - Pijama party

YOUTH series is a manifesto to redefine “normality”.

Whatever we do can also be done by people with Down Syndrome.

“Pijama party” reflects the childish energy specific to evenings between friends.

Ep. 5 - Picnic

Have you ever thought that people with Down syndrome can go to a posh picnic?

Actually, they can do whatever we can do.

Ep. 6 - Escaping

People with Down syndrome are the kings & queens, because they show us what unconditional love truly means.

“Escaping” is a reflection of the youngsters, of their love to escape, to party, to be free. It doesn’t matter which kind of youngsters they are, the manifestation is similar.

Youth series is about how things could be, about how reality could look like. And together we can make this kind of change. Be a social changer.