Ability in disABILITY · since 2014

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Asociația Down Plus București
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Campaigns & collaborations

About us

Campaigns & collaborations

Creative projects that change how society sees people with Down syndrome.

Video campaign

Do you see me now?

Today we invite you to truly see. To see beyond labels, beyond hurried glances, beyond the “normal” we think we know.

“Do you see me now?” is not just a video. It is the voice of young people full of light, dreams and strength. It is their manifesto for a natural place in the world, next to us. People with Down syndrome should not be tolerated — they should be seen, heard and celebrated. Watch the video with an open heart. Support inclusion. Choose to see.

A production by Asociația Down Plus București in partnership with Alex Ciobotaru & @andrewcbi.

Charity event

Holy Molly charity concert

The Holy Molly charity concert brings together music, emotion and the wish to do good. The event was designed as a meeting place between art and inclusion, where the audience was invited to support — through presence and involvement — the projects dedicated to young people with Down syndrome at Asociația Down Plus București.

Through the energy of the stage and its message, the concert helped raise the visibility of our community and promote a more open, empathetic and inclusive society.

Holy Molly charity concert
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Fashion editorial

BLOOM

A fashion editorial portraying Generation Z through the eyes of people with Down syndrome. The project celebrates the unique beauty of young people with DS and the limitless potential of every single person.

Team: @xthatthingx, @tudorcioroiu, @andra.iul, @alifantis, @flaviana_is, @adriana_radu___, @mitaelgrande, @solomoneadrian, @formatfilmstudio.

A project supported by ANSWEAR.

BLOOM
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Collaboration

ASO x Maria Pălăria — Hats full of joy

A collection of 12 one-of-a-kind hats was born from the wonderful collaboration between designer and milliner Maria Pălăria and the young people at ASO. The hats were the canvas, and the young people with DS used their creativity to style them, under Maria's careful guidance.

The project ended with the “Hats full of joy” Gala, where the entire collection was presented.

ASO x Maria Pălăria — Hats full of joy
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Awareness campaign

ASO x Fashion Days

An awareness campaign created together with Fashion Days to say #StopPrejudice. The message fits perfectly with what we promote every day: the countless abilities of young people with DS and other intellectual disabilities.

ASO x Fashion Days
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Photo project

GLOW

The beauty lies in the emotions of the beholder.

Their beauty is different from yours. It's vibrant, it's colourful. It's shaped by emotions, by how they see the world. It's in your eyes and at the same time, it's not. Their beauty is unique. It's atypical. It's special.

Their beauty comes purely from emotions. From love. From the unconventional. And we're here to share it with you. They're ready to glow.

A special project by @rauljichici x @asodownplusbucuresti.

Mini-series

YOUTH — redefining “normality”

YOUTH is a mini-series in which activities dedicated to young people are carried out by people with Down syndrome. Produced & directed by @rauljichici, @bucurlarisa & @asodownplusbucuresti.

01

Getting ready

A manifesto to redefine “normality”: it's time to see the immense beauty of people with Down syndrome.

02

Date night

About the joy of life, the magic around us and unconditional love.

03

Girls brunch

A tribute to the femininity and beauty of every girl and woman.

04

Pyjama party

The childlike energy of evenings spent with friends.

05

Picnic

People with Down syndrome can do whatever we can do — including a posh picnic.

06

Escaping

About young people's love to escape, to party, to be free. Be a social changer.